It comes down to what will best serve your clients.
By Ed Mendlowitz
How to Build a Stronger Tax Practice
There are differences between marketing and selling.
Selling is a process whose goal is an actual order. Marketing involves the totality of presenting the company to the prospective customer so they want to do business with you.
MORE ON MARKETING: Adopt a Marketing Mindset
Salespeople need immediate gratification. Marketers take a long-term view.
Both are necessary for successful growth.