Some are side hustles that flourished. Seven lessons for accountants.
By CPA Trendlines Research
New businesses are burgeoning. Last year, 5 million new businesses entered the market, according to a survey from the Gusto company. Entrepreneurialism is 42 percent higher than it was just before COVID-19 hit.
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Every one of these new businesses – and they include full-time leadership as well as part-time side hustles – is a potential client for a CPA practice. But the demographics – and thus the marketing strategies – are quite different from the historical white males who used to comprise most of the entrepreneurial cohort.
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