These are the best referrals you can get.
By Hitendra Patil
Client Accounting Services: The Definitive Success Guide
To expand and grow your client accounting services practice, you need a steady stream of new prospects. While referrals have been accountants’ #1 source of getting new clients, this method gives no predictability and control to accountants on which types of prospects come in their doors. You need the ability to attract CAS-fit clients continuously. Hence, your lead generation process needs to be adjusted accordingly.
MORE: Start with Existing Clients to Add CAS | Your Clients’ Words = Your New CAS Marketing | Price by Outcome, Not Time Spent | Your CAS Engagement Letter Needs a Reset Option | Help Your Clients Run Their Businesses Better | CAS Tech Stack Depends on Cloud Use | Five Ways to Profit from CAS | CAS Is a Value Pitch | Accountants Are Perfect for Virtual CFO Roles
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The accounting profession’s largest CAS survey revealed that along with the firm’s website, “proactively seek referrals” is the top marketing method for firms to get new CAS clients. How do you proactively seek referrals without waiting for them?
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