Today’s Bissett Bullet: “Please do not talk to your clients and prospects about services but rather the achievement of their desired objectives and outcomes.”
By Martin Bissett
Despite us having discussed this subject earlier on, nevertheless you will already have forgotten about it because it takes time to form a habit. Remember the golden rule. People buy outcomes and people buy you. Is your approach from a personal meeting perspective and a firmwide marketing perspective, demonstrating that you are the right person to work with and that you are focused on creating outcomes that they want to see realized?
Today’s To-Do:
If your website talks more about your services than it does about your results, change it today.
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