Today’s Bissett Bullet: “Identifying an ideal client and sharing a definition of that ideal client internally is only worthwhile if it is consistent with and supported by your marketing.”
By Martin Bissett
Your firm’s messaging must speak to the needs of your ideal client, do so in their language and demonstrate exactly why you are best placed to help them.
Without educating the general market as to what you offer and how you have helped similar businesses – communicating that through social media posting, the firm’s website or other means of advertising – you are relying purely on the market’s perception of an accounting firm to dictate whether they reach out to you or not.
Today’s To-Do:
Ask a friend or family member to look at your website and social media. Ask them based on what they see there, what it is that they think you do for your clients. If they get it right, your messaging is on the money. If they don’t, the assumptions that they made are likely to be the same ones that your prospective clients are making.
See more Bissett Bullets here
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