Today’s Bissett Bullet: “What is your LinkedIn connection strategy? Do you have one?”
By Martin Bissett
A vast number of connections on your LinkedIn profile page may look impressive but there is a compelling argument for knowing at least the vast majority of your LinkedIn contacts personally.
There will of course be people connected to you that you have never met in person. You may have worked with them remotely, may have presented with them on a virtual panel or you may have engaged with their content and identified them as somebody with whom you could build a mutually beneficial relationship; but there IS a genuine connection there.
Your LinkedIn network is a potentially valuable referral source and time spent nurturing those relationships is time well spent. The better the relationship you have with your connections, the more likely they are to champion your firm when someone in their network is in need of a recommendation.
Today’s To-Do:
Take a look at your strategy moving forward. Start to be more selective about who you connect with and prioritize people you know, would like to work with or who can introduce you to your ideal clients.
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