Dixon Hughes’ Scott Moore Takes Top Accounting Marketers Honor

Association for Accounting Marketing announces award winners at annual conference in Austin

via AAM

Austin, Texas. – The Association for Accounting Marketing recognized accounting firms and marketers for their outstanding achievements this past year. Honors were presented to the Marketer of the Year, Volunteer of the Year and Rookie of the Year. In addition, 40 Marketing Achievement Awards were distributed and a new member was inducted into the AAM Hall of Fame.

AAM Summit 2009: Marketingpalooza, the 20th annual conference for the association, took place from June 2 – 5, 2009, in Austin, Texas. For the more than 350 attendees, the conference provided accounting marketers with tools, ideas and strategies to help them excel in their careers and increase the profitability of their firms. This is one of the only conferences of its kind, devoted entirely to accounting firm marketing, and planned by accounting marketing peers in the industry.

Marketer of the Year

Scott Moore, director of marketing and business development at Dixon Hughes, PLLC in Greenville, S.C., was honored as the 2009 Marketer of the Year. Moore was first nominated by his peers, and then selected by a panel of judges, themselves leaders in professional services marketing, for the top honor.

Moore has over 14 years of marketing experience, leading the development of successful programs for companies ranging from small professional service firms to widely known brands such as Michelin. His career has been dedicated largely to marketing financial services including accounting, financial planning, life insurance and banking. He entered the accounting industry as the first director of marketing for Crisp Hughes Evans LLP, which became Dixon Hughes in a 2004 merger. Since then, marketing programs under his leadership have helped drive significant firm growth while earning four AAM Marketing Achievement Awards.

Scott has served on the boards and led publicity efforts for community organizations such as Safe Harbor (shelter for domestic violence victims) and the Coca-Cola RiverPlace Arts Festival. He also was recognized as one of the “Best and Brightest Under 35” by Greenville Magazine. As a graduate of Clemson University, he received a Bachelor of Science degree in marketing management.

Hall of Fame Inductee

Karen Love, director, practice growth at PKF Texas in Houston, Texas, was inducted into the AAM Hall of Fame. Love was selected by the board of directors for her dedication to, and promotion of, the accounting marketing profession and the accounting industry as a whole.

Love was named Marketer of the Year in 2002 by CPA Marketing Report, a CCH Publication, and is a past board member of AAM. She is a frequent speaker for industry groups such as the American Institute of Certified Public Accountants, Houston-area organizations and AAM.

At PKF Texas, Love encompasses an unmistakable enthusiasm for relationship building and business development. Her background can be characterized as diverse and extensive. From a highly successful stint in fashion merchandising to a thriving career with visionary accounting firms, Karen has done it all. She especially enjoys collaborating with entrepreneurial business owners as she works to develop PKF Texas as Houston’s leading advisory and accounting source. Karen’s commitment to excellence spills over into her volunteer efforts, as well. She passionately supports the American Heart Association, participates in Houston business activities and is an active member of many organizations, including AAM.

Volunteer of the Year

Kristen Lewis, senior marketing manager at Amper, Politziner & Mattia, LLP in Jenkintown, Pa., was named the 2009 AAM Volunteer of the Year. A longtime volunteer in the organization, Lewis was selected by the board of directors for her service to AAM, as well as her support of the accounting marketing profession. Lewis, a member since 2003, is extremely active in the association – serving as a co-chair of the communications committee and overseeing two sub-committees. Prior to assuming the co-chair position, Lewis joined the communications committee in 2004.

She has nine years of experience focusing in the accounting, nonprofit and real estate industries. In her role at Amper, Politziner & Mattia she is responsible for marketing and brand development, redefining marketing function, organizational structure, special events planning, newsletter development and firm identity concepts. Lewis is a graduate of University of Pennsylvania.

Rookie of the Year

Stacy Soefer, director of marketing & communications at Gainer, Donnelly & Desroches, LLP in Houston, Texas, was named 2009 AAM Rookie of the Year.  Soefer was honored for the “extra mile” she has gone in contributing to the success of her firm within the first two years of her marketing role.Soefer joined Gainer, Donnelly & Desroches LLP (GDD) in 2007 and oversees strategic marketing and business development in the Houston metropolitan area. Through Soefer’s vision, quality of collateral materials, Web site, recruting materials and PR has improved signficantly and has been recognized by peers in the accounting profession, as well as featured in the 2009 February/March issue of Practical Accountant.

In her short tenure, Soefer has executed the following: a firm brand refresh, an ad campaign (a 2008 AAM award winner), a Web site refresh, a recruiting brochure (a 2008 AAM award winner), launched a new blog, conceived a “Don’t Mess With Taxes” recruiting postcard and launched a firm careers Web site. She has also been instrumental in getting the firm recognized in the press over 27 times within the last year. In addition, she has coordinated events such as the firm’s underwriting of “Darfur: Photojournalists Respond” at the Houston Holocaust Museum, GDD’s 60th Anniversary Party and the firm’s calendar launch party at the Houston Museum of Natural Science.

Association for Accounting Marketing – Marketing Achievement Awards (AAM-MAAs)

The 15th annual AAM-MAAs were presented in recognition of outstanding achievements in the area of accounting marketing and communications. A panel of judges including professionals in the advertising, public relations, professional services and marketing fields, evaluated 228 projects this year.

AAM-MAA Recipients

1A: Logo Design
Under 15M Revenue – Delap LLP
Over 15M Revenue – Rea & Associates, Inc.

1B: Corporate Identity
Under 15M Revenue – Hansen, Jergenson, Nergaard & Co., LLP
Over 15M Revenue – Dixon Hughes PLLC

1C: Brochure/Printed Collateral
Under 15M Revenue – MPP&W, P.C.
Over 15M Revenue – Ireland San Filippo

2A: Print Newsletters
Under 15M Revenue – Cerini and Associates, LLP
Over 15M Revenue – Sax Macy Fromm and Co., PC

2B: Electronic Newsletters
Under 15M Revenue – MPP&W, P.C.

2C: Public Relations
Under 15M Revenue – Peterson Sullivan LLP
Over 15M Revenue – Frazier and Deeter

2D: Survey/Research
Under 15M Revenue – Cerini and Associates, LLP
Over 15M Revenue – Ireland San Filippo

2E: Internal Firm Programs
Under 15M Revenue – Barnes Dennig
Over 15M Revenue – Rea and Associates, Inc. & Frazier and Deeter (TIE)

2F: Website Design
Under 15M Revenue – Maloney + Novotny LLC
Over 15M Revenue – Dixon Hughes PLLC

2G: Multi-Media
Under 15M Revenue – MFA – Moody, Famiglietti and Andronico
Over 15M Revenue – WithumSmith+Brown, PC & Rea and Associates, Inc. (TIE)

2H: Celebratory Greeting Card
Under 15M Revenue – MPP&W, P.C.
Over 15M Revenue – Welch LLP

2I: Recruiting Campaign
Under 15M Revenue – MPP&W, P.C.
Over 15M Revenue – Perkins and Co.

3A: Sales Presentations/Proposals
Over 15M Revenue – UHY LLP

3B: Niche-Building Campaign
Under 15M Revenue – Goldstein Lewin & Co.
Over 15M Revenue – Brown Smith Wallace LLC

3C: Event Marketing, Trade Shows and Seminars
Under 15M Revenue – Peterson Sullivan LLP
Over 15M Revenue – Gainer, Donnelly and Desroches, LLP

3D: Single Mailing
Over 15M Revenue – SS&G Financial Services, Inc. & Grant Thornton (TIE)

3E: Campaign Mailing
Under 15M Revenue – Froehling Anderson
Over 15M Revenue – Rehmann

4A: Single Print
Under 15M Revenue – MPP&W, P.C.
Over 15M Revenue – Perkins and Co.

4B: Series Print
Under 15M Revenue – MPP&W, P.C.
Over 15M Revenue – Dixon Hughes PLLC

4C: Non-Print
Over 15M Revenue – GBQ Partners LLC

Best of Show
Over 15M Revenue – MPP&W, P.C. – Recruiting Campaign
Over 15M Revenue – Ireland San Filippo – Brochure/Printed Collateral

Special Recognition
Dixon Hughes PLLC – Campaign Excellence

Posted on June 5, 2009