With over 500 million users, where do you think your clients are?
Who are these people on Facebook, Twitter, and LinkedIn? “It’s you and me and everybody we do business with,” says Bill Sheridan, the leading-edge communications manager for the Maryland Association of CPAs.
If you’re looking for the ROI in social media, stop. And redefine “return on investment” as “risk of ignoring” the trend. “You risk becoming irrelevant,” Sheridan says.
Want to learn more? Join Bill, me and a thousand or so of our closest friends in Baltimore for the 2010 Maryland Summit, the state society’s yearly member expo. Catch our panel discussion including tech guru Greg LaFollette and CPA firm marketer Andrew Rose at 10 a.m., Tuesday, June 29. Check out the rest of the agenda and register here.
2 Responses to “Why Accountants Can’t Ignore Facebook”
Jason M Blumer, CPA
This is a great way to explain the “ROI” of social media.
I agree with Kristy – “this really hits home the logic behind getting on board.”
Rick, thanks for bringing us the news!
Jason M. Blumer
Kristy Short
What an excellent interview! I have been trying to explain the “ROI” factor of social media to many of my clients for months. This sums it up nicely and really hits home the logic behind getting on board.
Thank you for sharing.
Dr. Kristy Short