OUTLOOK & ANALYSIS

Is Social Media a Fad? [VIDEO]

You decide:

  • With half the world’s population under 30 years old, 96% have joined a social network
  • With 200 million new users a year, Facebook would be the world’s third largest nation, after China and India. And bigger than 4th-place U.S.
  • 80% of companies already use social media for recruitment
  • 78% of consumers trust peers for spending recommendations. 14% trust ads.
  • Successful companies know how to listen first, sell second.

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One Response to “Is Social Media a Fad? [VIDEO]”

  1. Kristy Short

    Great video! It really hits home the necessity of actively and thoughtfully adopting social media in accounting firms. The accounting profession is getting there…this video will help them see the light.

    Kristy Short