How to Boost Profits Up to 85%?
Hint: The answer is closer than you think by Jean Caragher and Rick Telberg SevenKeys CPA
Monthly Archives: July 2011
What You Think You Know about Your Clients Is Probably Wrong
by Jean Caragher and Rick Telberg SevenKeys CPA According to the AICPA’s latest CPA Firm Top Issues Survey, the most significant challenge facing CPA firms of all sizes across the nation today is gaining new clients. But too many firms … Continued
Chris Zdunich: Two Reasons Most Firms Can’t Compete
They fail to understand differentiation and value. by Chris Zdunich Porte Brown LLC The New War for Clients is compounded by the fact that: 1) most markets have multiple accounting firms that are high quality, mature and have a difficult … Continued
David Albrecht: Social Media Marketing Ain’t Cheap… Or Easy
“Blogging takes at least 0.5 FTE.” by David Albrecht The Summa When I teach a more basic business/accounting class, I remind students that it is far easier to keep an existing client than to find a new client. And that … Continued
Marketing Efforts Surge as Accounting Firms Battle for New Clients
Digital emerging as chief weapon.
Results for the new CPA Trendlines study of marketing trends are eye-opening:
Accounting firms are rapidly escalating their business-building efforts:
66% of accountants say their firms have been increasing their marketing and business development activities in the last 12 months.