Sage Group plc, a leader worldwide but long struggling in the U.S., has embarked on a huge re-branding effort that will eliminate well-known names like Peachtree.
The strategy has met with decidedly mixed reviews. “Rebranding as proposed adds no value,” according to Stephen Blythe, CEO of Blytheco LLC, a Sage Partner of the Year, “and adds significant rebranding costs and significant risk in future sales.”
At CPA Practice Advisor’s Thought Leader Symposium, Sage execs had the chance to explain the strategy.
Dennis Frahmann, Executive Vice President, Corporate Marketing:
Connie Certusi, Executive Vice President/General Manager, Small Business Accounting Solutions:
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