“30 minutes or it’s free;” “Absolutely, Positively Overnight;” “No Surprise Billing. Ever!”
by Edi Osborne
Mentor Plus
What do these three tag lines have in common? Predictability.
Dominoes and Fed Ex built their entire business model on making (and keeping) an uncomplicated predictability promise to the customer. Dominoes and Fed Ex looked at their marketplace and asked one simple question, “What is your number-one frustration in dealing with pizza and package delivery?” Those frustrations were dissected and turned into game-changing promises that rocked everyone else in their industry.
In the same way, accounting firms that adopt a “no surprise billing” promise could be game changers in their marketplace as well.
More from Edi Osborne for CPA Trendlines PRO Members (Go PRO here):
- Score Your Firm on Eight Critical Success Factors
- The Cloud Won’t Make You into a Superhero
- The Big Mistake CPAs Make in Client Service
- Can Your Clients Tell if You Are Faking It?
- Take the Passionate Accountant Quiz
- Client Service Ideas? It’s in the Doing.
Game changing innovations are not limited to big companies. In fact, even the smallest of accounting firms are in a position to be game changers.
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