Being Social in the New World of Social Media

Talking To Prospects When Prospects Can Talk Back.

By Bruce W. Marcus
Professional Services Marketing 3.0

There are four things to know about what we now call the social media.

First, it’s media – a means of communication, a medium, not of itself a magic carpet. Which means that its value lies in its ability to convey ideas and facts to a vast world of viewers. Which means, as well, that we’re back to the old computer nostrum of “Garbage in-Garbage out.” Or to paraphrase another (if contrarian) view, it’s not the medium, it’s the message.

Posted on June 12, 2013