Sometimes change is improvement – sometimes it isn’t. But it’s always inevitable.
By Bruce W. Marcus
Professional Services Marketing 3.0
The movement to replace hourly billing with value billing is accelerating. Firm mergers, consolidations, new boutique firms that bear little resemblance to the historical professional firms, new technology that makes obsolete technology that was itself only months old. It seems that observations (I don’t make predictions) that I made decades ago about the need to go outside the firm for new sources of capital to finance growth have turned out to be accurate. New accountant-and-marketer partnerships are springing up. Professional Services Marketing 3.0 is in full swing.
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