Accountants and Six Fundamental Human Needs

By Hitendra Patil

Celebrity Author Anthony “Tony” Robbins identified six fundamental human needs that everyone has in common, and states that all behavior is simply an attempt to meet those six needs.

These Six Human Needs are Certainty, Uncertainty/Variety, Significance, Connection/Love, Growth and Contribution.

As an accounting services provider, if you can identify the ways to meet these six needs of your clients (and your staff), if you can recurrently and consistently do things that lead to clients  (and your staff) actually experiencing the satisfaction of these needs, you are more likely to improve your firm’s performance. The question to ask is, “WHAT should I do to ensure that my services/products fulfill these needs of my clients?”

For now, let us focus on your clients. Here are some suggestions on what to do to fulfill six fundamental needs of your clients.