…As accounting firms redefine value.
By Bruce W. Marcus
Professional Services Marketing 3.0
Today’s modern accounting firm — and there are more of them than we think, and fewer of them than we’d like to think – is still evolving. Change is the result of an evolutionary process – and evolution in a dynamic world is imperative and ongoing.
Today’s modern firm is sufficiently different from those of the last century as to be almost unrecognizable to the old-timers in at least five ways:
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