If You’re a ‘Best-Kept Secret’ Cut It Out!

Big businessman crushing a small one in his fingersTry these 6 ideas to stop losing business to competitors.

By Sandi Smith Leyva

It’s rare that I lose business to competitors, and it’s also not an accident.

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If you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing.