If You Don’t Develop Your Business, Who Will?

Businessman working on laptop with wall of symbols scribbled behind him5 mistakes to avoid when seeking new clients.

By Sandi Smith Leyva
The Accountant’s Accelerator

If you’re a sole practitioner or small-firm operator, you’re probably very good at what you do – or you wouldn’t be in business today. But when it comes to marketing and selling yourself, well, many of us didn’t voluntarily sign up for that part.

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As a matter of fact, some of us are resisting – kicking and screaming – marketing ourselves. So no wonder, for some of us, business is slow or not growing at the rate we’d like.