… unless you want to grow your business.
By Wesley Middleton
Middleton Raines LLP
This is not only directed at the profession of CPAs of which I am a proud member, but to the clients we serve. I see so many posts on how we need to change and evolve that I am almost disgusted. We have what everyone wants: trust. The absolute trust of our clients. More than doctors, more than lawyers, more than any profession that I can think of. And we need to evolve? What we should do is NOT lose it!
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Well, yes, we do need to evolve. But not from the perspective of being more to our clients than what we are. It is our business model that must evolve as CPAs.
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