Leverage your knowledge.
By Michelle Long and Sandi Leyva
The Ultimate Accounting Virtual Conference
Marketing has changed in the last 30 years. One lead generation channel is reputation.
Buyers really value industry expertise. As a matter of fact, studies show we underestimate the buyer when it comes to valuing industry expertise. That means as accountants we need to promote our expertise more than what we’re doing. Building a reputation is part of that and you can do that a lot of different ways.