How Well Do You Represent Your Firm?

Angry boss in chair staring down at tiny businessmanA cautionary case study.

By Martin Bissett
Passport to Partnership

The Passport to Partnership study collated a number of responses in a conversational style. The main example that really stood out as the major indicator of a need for each future leader to be able to “convert” new business is showcased below and was repeated many times in various different ways.

If this person wants to be considered for partnership in the future, we look at how are they promoting the firm to potential clients now.

Meaning: If you’re trusted enough to represent the firm publicly, what perception are clients and potential clients getting about the firm based on their interactions with you?

MORE ON THE PASSPORT TO PARTNERSHIP: 6 Keys to the Perfect Proposal | What Conversion Really Means for Partners | The 4 Winning Communications Habits of Top Accountants | 12 Ways to Determine Your Competence | Sailing Through the Seven C’s to Partnership 

A case study

Michael had done well. His profile was rising as he became one of the firm’s leading “rainmakers” due to his natural ability to engage and gain the confidence of business owners and influencers alike.