Write it once, use it again… and again, and again…
By Becky Livingston
The Accountant’s Social Media Handbook
Creating a daily posting schedule is not only smart, but for some industries – such as the legal, accounting and medical fields – required.
MORE ON SOCIAL MEDIA: Determine Your Target Audience | What Is Social Media? | How Social Media Works with Accountants’ Top 5 Marketing Goals
It’s important to keep a schedule so you can monitor activity, determine the post’s effectiveness and align website increases with marketing efforts via social media. Lastly, keeping a schedule also helps prevent you from posting the same content too close together.