Being radical is all about your customer.
By Jody Padar
The Radical CPA
Once you begin brainstorming about overhauling your internal processes, you need to think about it from as many different viewpoints as possible, with an emphasis on design thinking. The easiest way to define design thinking is to look at it from your customer’s perspective instead of yours.
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It’s not all about you. I know, I know. But hear me out. It’s hard to look at your firm from a customer’s perspective. That’s why we gravitate to a firm-centric point of view. This point of view asks questions like:
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