The Missing Link: Developing Your People to Achieve Profitability


How traditional CPE fails firms, employees, and the CPA profession.

By Stacey Painter
Loscalzo Associates Ltd.

As a provider of continuing professional education who travels around the country lecturing at CPA firms large and small, there is one constant topic that I hear regardless of firm size: “we struggle with hiring and retaining employees – particularly after the two-year mark.”

This problem is not new – we had the same issues when I started my CPA career at an accounting firm 26 years ago. What is new however two decades later, is history showing us over and over again that the process of retaining employees begins well before a person is hired. And once hired, comprehensive on-going training that combines behavioral and technical components is critical to the success (profitability) of a firm.