By Rob Nixon
Most firms have a high retention rate per client. That means their clients stay clients of the firm for a long period of time. Somehow the accounting profession has got most of their clients bluffed that it is hard to change accountants. It’s actually not.
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Partners will argue that clients remain with the firm because of the great relationship they have with their clients. I beg to differ. How can you have a great relationship with someone when you see them once or twice per year?