Turn Your Knowledge Into Products

Businessman with light bulb for head in front of conference table and upward-trending chartThe 3 things that have to be in sync.

By Rob Nixon

Every time I do a seminar and ask the question “What do you sell?” the answer is always the same. They either say knowledge, solutions, me or ideas.

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I completely agree this is what you sell. However, the vast majority of business models of accounting firms suggest they sell “time.”