Marketing Objectives Determine Marketing Amount

Ring engraved with words marketing, strategy, profitBONUS: A chart of growth rate to double revenue.

By Rob Nixon

I get asked all the time, “How much marketing should I do?” Or, “When should I hire a marketing person?”

MORE ON STRATEGY: Marketing Must Be About Sales | 8 Questions for Product Creation | How to Deliver Wow! Every Day | Communicate Until It Hurts | Why a Virtual Team Makes Sense | 14 Ways to Leverage Client Data for New Billings | What It Means to Be a Real-Time Accountant
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

My answer is always the same: It depends what your objectives are.