Be aware of your clients’ fears.
By Sandi Leyva and Michelle Long
There’s a lot that falls into the revenue and cash flow improvement area. This can be any services that help the client increase or manage revenue as well as cash.
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Any of the marketing metrics are going to fall into this category as well and, honestly, this is one of the most underutilized consulting opportunities there is because a lot of accountants are scared of the revenue side of business. Please don’t be.
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