By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference
We really need to be compassionate with our clients. If they don’t see our value, we just have to realize they’re afraid of all this.
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I think we need to be gentle as we communicate our value and help them with their fear. If they stay afraid of it, they will stay close-minded and that will keep their business from reaching the potential it could.
We can make such a difference in our clients, especially these micro businesses we work with. These are people who are struggling to put food on the table in some cases and we can really turn their lives around and make a difference.