Compare accounting firms to airlines.
By August J. Aquila
It is hard to believe that it has been over 25 years since I first wrote about pricing accounting services. Much has changed in the accounting profession, the world, and in my personal life.
MORE AUGUST AQUILA: 6 Questions for Planning Your Succession | 7 Issues in Partner Retirement Planning | Is It Time for a Partner Compensation Checkup? | 13 Points of a Good Compensation Plan | 5 Ways to Keep Your Edge | How to Become the Firm of Choice
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Technology is now a driving force in the profession, professional marketing is well established and accepted by firms, the United Kingdom voted to leave the European Union (Brexit) and Donald Trump was elected president of the United States of America.
I have moved away from the marketing and business development for professional service firms to be a leader in the area of mergers and acquisitions, leadership development, compensation design, and change management.
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