Why Average Project Value Matters

Woman smiling across desk at clientsPlus 11 ways to increase it.

By Rob Nixon

The average project value is not the average fee per client. The average project value is where you average all of your invoices over the year.

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If you have three invoices for the one project then that is one invoice only. You might call a project a “job” or “task” for the client. For example, annual compliance is one project. A budget/cash flow forecast is a project. A restructure is a project. A company due diligence is a project.