There’s room for both, but be smart about how you use them.
By Jassen Bowman
Tax Resolution Systems
The number of steps that a lead must take in order to receive your full marketing message is an important consideration when planning marketing campaigns and media purchases. Generally, the more steps that a lead must take in order to enter your marketing funnel is going to increase the quality of your leads, but decrease the quantity.
MORE: 5 Daily Tasks for Maximum Tax Resolution Profitability | First, You Need Clients | The Tax Resolution Client Intake Checklist | How to End the Tax Revenue Roller Coaster with a Four-Season Practice Model | How to Turn Routine CPE into a New Marketing Opportunity
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For most marketing funnels, you want the process of becoming a prospect to be as simple and easy for the prospect as possible. The matter of one-step versus two-step marketing is largely a matter of media.
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