When to Follow Up on Prospects

Businessman typing on laptop, shadows of envelopesYou can divide your efforts into tiers, but you need a plan.

By Jassen Bowman
Tax Resolution Systems

You invest a substantial amount of time and money to generate your leads. After your existing clients and past clients, your unconverted leads are the next best source of future revenue.

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When somebody expresses an interest in your services, you should actively engage them on roughly a weekly basis for at least a couple of years. Yes, years.