A cornucopia of tech-fueled opportunities for gaining visibility, getting found and attracting business.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
Modern accountants are on board with both the paperless office concept and cloud accounting: embracing them, implementing them, and benefiting from them.
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But there is a disconnect in most accounting firms in one area, and that’s marketing.
Why are some firms still stuck in the 1970s when it comes to marketing? This drags down the reputation, culture, and perception of the entire firm – and maybe the entire profession.
Here, we’ve compiled 71 tactics and strategies for professionalizing and systemizing your business development efforts. There are, of course, more. But you won’t go wrong picking just a couple from this list and getting to work as seriously on your business as you are at working in your businesas.