By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
One of the most overlooked marketing channels for accountants is a newsletter. The newsletter first started in print at regional firms.
MORE SMALL FIRM GROWTH STRATEGIES: Technical Aspects of Video and YouTube | Why CPAs Need Video | Make Google AdWords Work for You | Make the Most of Trade Shows | Track Your Online Reputation | Partnering: Referrals on Steroids | Measure Client Retention … Against Yourself | Take Your Client’s Pulse | How to Determine Your Ideal Client | Clients Need Advisory Services More Than They Know | 10 Tips for More Energy This Tax Season | Marketing vs. Sales and How to Plunge In
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Some CPA firms have not changed much and still cling to their printed newsletter. We suggest you send an email newsletter and optionally send a printed newsletter once or twice a year if your clients are used to it.