What do people see when they search your name?
By Sandi Leyva
One thing you will want to track is your online reputation. This is a little different from online marketing.
MORE: The ABCs of Getting Started with Advisory Services | Build Reputation through Credentials, Testimonials | Use Feedback for Service Innovation
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What do users see when they Google your name? Does your website come up, or is it a person with the same name as yours whom clients could mistake for you?