By Sandi Leyva
Reputation is a very common way that experts get business, and the power of this method for marketing is often overlooked.
MORE SMALL FIRM GROWTH STRATEGIES: Partnering: Referrals on Steroids | 3 More Kinds of Referrals | Turn to the ABCs for Client Feedback | Use Client ‘Touch Plans’ to Stay in Touch | Build Your Revenue Plan in Reverse | 5 Fast, Easy Ways to Turn Annual Clients into Year-Round Clients | How to Teach Financial Literacy | Best Practices for Growth: Network, Specialize, Share | 10 Easy Tips to Boost Your Business Cash Flow | 2 Ways to Serve Clients Better | How to Fire a Client | How to Manage Client Expectations
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When you are hired through repute, the client initially learns about you from some other source other than yourself or your firm’s employees. They may see your work or discover your work ethic in a variety of ways: