Build Reputation through Credentials, Testimonials

Plus how to craft your biography.

By Sandi Leyva

Reputation is a very common way that experts get business, and the power of this method for marketing is often overlooked.

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When you are hired through repute, the client initially learns about you from some other source other than yourself or your firm’s employees. They may see your work or discover your work ethic in a variety of ways: