Turn to the ABCs for Client Feedback

Two businessmen shaking hands at a restaurant tableAnd remember the 80-20 rule.

By Sandi Leyva

If you’re feeling overwhelmed about taking every client to lunch or coffee and wondering where you’re going to get the time, then try the ABCs first.

MORE SMALL FIRM GROWTH STRATEGIES: Use Feedback for Service Innovation | Take Your Client’s Pulse | How to Determine Your Ideal Client | Clients Need Advisory Services More Than They Know | Welcome to the Subscription Economy | Marketing vs. Sales and How to Plunge
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Not every client needs extra private (unbilled) time with you, just your top clients. The ABCs is a ranking method that will help you figure out which clients your top clients are. Group your clients into three groups: A, B, and C.