Make the Most of Trade Shows

Trade showPlus some mistakes to avoid.

By Sandi Leyva

Events are fabulous ways to leverage face-time selling activities. If you have eight leads, it can take you eight hours or more of one-on-one selling before they have had a chance to get to know you.

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In an open house, speaking or at trade shows, you have the chance to meet hundreds of people in a compressed amount of time. That’s why marketing at events is so effective. It’s a great use of your marketing time.