Put some thought into this.
By Jassen Bowman
Tax Resolution Systems
Your lead generation matrix outlines the specific tools that you will use to achieve your goals, as determined from completing the goals worksheet and/or completing the future narrative exercise.
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The lead generation matrix defines the exact lead generation mailers, Internet marketing methods, email sequences, etc. that you’ll use to generate new leads. This checklist provides a basic guideline for going through the process.
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