Set Up Your Lead Followup Touch Program

Businesswoman talking on phoneIs a solid lead worth $22 to you?

By Jassen Bowman
Tax Resolution Systems

The job of your lead generation program is to find people who want to communicate with you, want information about the services you offer, and are at some minimal level interested in the kind of work you do.

MORE ON TAX RESOLUTION: Process Communications Efficiently | Measure Your Business Metrics | Checklists for Tax Resolution Sales | Overcome Objections in 7 Steps | How to Reactivate Lost Clients | Don’t Ignore Your Existing Leads | The Importance of Goals and Affirmations
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Most leads will not immediately turn into prospects, and thus require nurturing over time. The purpose of your lead followup touch program is to build rapport with these leads, and move them toward scheduling a consultation (thus becoming a prospect).