The Cure for Commoditization

Managing for profits beats price-cutting.

By Frank Stitely
The Relentless CPA

In the beginning, the IRS created the 1040 and saw that it was good. Shortly thereafter, the first CPA crawled out of the primordial muck and asked, “How can I make money preparing tax returns?”

More Stitely: What the Value-Pricers Get Wrong | Four Amusing Millennial Myths | The Annual Tax Meeting is Dead. Clients Killed It. | 3 Rules for Asking Great Tax-Return Questions | Where WorkFlow Management Runs Off the Rails | Three Ways Your Office Tech Is Ruining Your Firm | When Value Pricing Works | The 4 Dark Clouds Hovering Over Cloud Accounting Software | Value Billing on the 19th Hole | The IRS and Big Data Gone Bad | Will Zero Data Entry End Your Tax Practice? | Three Trends That Will Transform Your Tax Practice or Eliminate It | Value, Billem & Dunn: A Value Billing Case Study | How to Make an Extra $72,000 by Working Smarter

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The green eyeshade-wearing Neanderthal CPAs eventually evolved into CPAs experienced in electronic data management, but today, we are still trying to answer that first question.

Effective project management isn’t the entire answer, but it’s an essential building block.