Why ‘Accounting’ Is a Dirty Word

Leslie Shiner explains why "accounting" is the wrong word to use with clients. "Let's talk about your profitability. Let's talk about your cash flow... Then their ears perk up."

One Response to “Why ‘Accounting’ Is a Dirty Word”

  1. Virginia Nicols

    Leslie, you are absolutely right! People don’t want Accountants. They want help! They don’t want to talk about Accounting. They want to talk about how to create a future for themselves that’s more profitable and more satisfying. And listening comes before talking . . .!