Do You Know Your CAC Number? 

How to unravel the real costs to land a new client. 

By Sandi Leyva

Do you know how much it costs your business to acquire a new client?  In marketing, one of the key metrics is CAC, client acquisition cost. So how do you compute it?

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The first thing is to properly segregate your marketing costs into separate accounts or classifications. Often, marketing is hidden among a lot of other accounts: