Major Search Algorithm Change Could Affect Your Rankings

It’s called BERT, and it deepens context.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

Google just rolled out a new search algorithm update that impacts not only the results of searches you perform but also how your website ranks in search results for more complex queries.

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This major change comes with the name of BERT, and in this case, BERT is an acronym that stands for Bidirectional Encoder Representations from Transformers. BERT helps Google understand natural language in searches in a more meaningful way and will be able to provide searchers with better answers to their deeper queries.