It’s called BERT, and it deepens context.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
Google just rolled out a new search algorithm update that impacts not only the results of searches you perform but also how your website ranks in search results for more complex queries.
MORE ON SMALL-FIRM GROWTH STRATEGIES: Is Your Client Newsletter Stuck in the 1990s? | Outsource or In-House? How Does Your Marketing Get Done? | Beyond Referrals: Getting New Clients | Five Trends for the Modern Accountant | 7 Ways to Generate Leads | Take the Focus Off Price | 5 Solutions When Clients Balk at Price
Exclusively for PRO Members. Log in here or upgrade to PRO today.
This major change comes with the name of BERT, and in this case, BERT is an acronym that stands for Bidirectional Encoder Representations from Transformers. BERT helps Google understand natural language in searches in a more meaningful way and will be able to provide searchers with better answers to their deeper queries.
TO READ THE FULL ARTICLE
