Busy Season Benchmarks in Free Fall

Major declines in all KPIs: Clients, revenues, profits, revenue per client, and profit per client.

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By CPA Trendlines Research

Last year’s busy season was complicated, no doubt about it. The Tax Cuts and Jobs Act and the IRS shut-down made life difficult for tax practitioners. But ultimately, they had a good year. A good 56 percent enjoyed an increase in clientele, and only 16 percent saw a decrease.

Flash forward to the annus horribilis, aka 2020. According to this year’s CPA Trendlines Busy Season Barometer, only 46 percent of accountants are gaining clients — a 10-point reversal from last year. And another 25 percent are losing clients – a 15-point swing from 2019.

MORE BUSY SEASON 2020: FIinal RS eFiling Stats: The End of Tax Season? | Say Hello to the New 24-Month Busy Season | 9 Big Ways the IRS Could Help Accountants | The Mystery of 10 Million Missing Tax Returns | Tax Pro E-Filings Down 20 Percent | IRS Web Traffic Doubles over Year-Ago | COVID Drowns IRS in New Filings Percent | IRS Web Traffic Doubles over Year-Ago | COVID Drowns IRS in New Filings | 2020 Tax Season Comes to a Screeching Halt | The Tax Season 2020 Dumpster Fire | Tax Pros Fall Behind 6.2% in Returns Filed
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It’s impressive that so many tax offices have actually expanded their clientele during such hard times. And it’s not surprising that so many have lost clients.

What happened?