Three steps to the perfect elevator pitch.
By Ty Hendrickson
Eight seconds. That’s all the time that you have to catch someone’s attention and draw them in before they become disinterested in you and your conversation.
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The human attention span has dropped recently from 12 seconds down to a whopping eight whole seconds. Sadly, a goldfish now has a longer attention span than humans at nine seconds. For accountants who are working furiously to grow a practice through networking, this presents several challenges.