Value + Pricing = Value Pricing

https://cpatrendlines.com/2020/08/26/value-pricing-value-pricing/
Some 64% of CPAs say one of the chief benefits of value pricing is “transparency.” (AICPA)

Automation is a key part of the process.

By CPA Trendlines

Matching pricing (what an accounting firm figures it can charge) with value (what a client things a service is worth) is always a challenge. A firm may think its capability in compliance is worth a lot, but if the client has nothing to comply with, it puts no value on compliance services.

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So the question is: What does a given client or potential client value?