Find the “why behind the why” and the “benefit of the benefit.”
By Hitendra Patil
Accountaneur: The Entrepreneurial Accountant
“WHY did I start my accounting firm/practice?”
If you are the owner of your firm, print this in a bold, big font and post it somewhere in such a way that you can see it, even if it is just in your peripheral vision, every moment when you are working at your desk.
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If you are a partner of the firm or an employee, print the following question to post it where you can see it all the time:
“WHY did I get into the accounting profession?”
You won’t need to refer to this question later once you start working more from places other than your desk at your office. We’ll see why.
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