Sell Your Services on Value, NOT Price

4 unique value drivers.

By Ty Hendrickson

It is all too common when putting together a new client proposal for the first thought to be, “I need to be right around or less than what they currently pay to win this client.” Does this sound familiar?

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When we go in to win new business, instead of thinking about what we are bringing to the table and what services we provide, we focus solely on how can we price our work to be competitive and maybe just low enough to win the business. Then, when we meet with the client and share our beautiful proposal that took time and effort away from other tasks, the potential new client decides to stick with their current accountant.